A web site is a complex. But to the visitor it should be clear, attractive and easy to navigate.
The complexity is something that should not be seen.

George Cartwrightg

1. Where do we start? Who are you? What are you? What do you want to accomplish with your site? Do you want to sell something? Do you want to present your skills and abilities to obtain work for yourself? Or just show off your work? Your philosophy? Your yard and dog? It can be done.

2. You will need content (text, video, music...) which is also referred to as 'assets' that communicate who and what you are. I know that that sounds simple, but if you want your site to be found on the internet there is an axiom: be honest and tell your story as it really is. Choose a domain name that is easy to remember and relevant to your site..

3. What does it cost? I work by the hour. There are so many variables in developing a site it is now impossible to predict how long it will take and what it will cost. Talk to me, Clue me in on what you have in mind. Then I can give you an idea of cost.
This link to '20 Signs Your Web Designer is Terrible' explains a lot.

4. SEO (search engine optimization) is about being honest about what your site is. Search engines have a vested interest in directing their users to the proper places and properly worded text will help them get there and find your site. Keywords are important. If you have a site that sells cheese, mention cheese in a natural way in the text on your site. This link to Search Engine Optimization on Wikipedia is very informative. After I do my work, it's free, organic, natural, you don't have to pay for it.

5. There is work on you site that you will not be visible but are very important for your site to work as it should. SEO is the major one. That is Search Engine Optimization which simply means that the behind the scenes construction of the site is done properly. All images need and ‘alt’ tag that tells people who can’t see what the image is of with a screen reader. Yes, blind people are on the internet.

6. You will need to make accounts with Google, Bing and Yahoo if you do not have them already and share the login information with me so I can verify your site with them. You also need at site map that is summited to Google for you site to be properly indexed. You may need a real, here are the roads map, if you need that kind of  map you will need a Google Map account. I can help you with all this.

7. Google Analytics can help you understand the web traffic to your site. What pages do people visit and for how long?  That’s just one of many examples. You should have it. It’s free. Google Ad Words can draw traffic to your site with, you guessed it, Google Ads. It’s free to sign up . You pay for the ads when people click on them. It’s called ‘per click’. Investing a small amount, say, $50/mo or less for a few months, can give you important information about who sees your ads and who clicks on them to go to your site, and not only your site, but a specified page on your site, so you can adjust the ads accordingly.

8. I can make forms for you. For example: you need a registration form to register participants and accept payment for a conference you are organizing. A form is the perfect way to do it, and, to boot, all the information you gather in a form can be download into a spread sheet for later use. Want to follow up with Bill from Idaho? It's in the spreadsheet. If you need maps to direct people to the conference? I can do that too. Google Maps works great (see #6). If you need photos or text or videos? I know talented people who can make them or the internet offers a plethora of site to download images. There is a charge for this. Just ask me. It's all out there and can be done.

9. Platform? What does that mean? Platform or interface just refers what is seen on a computer screen that is used to create your site. Platforms are Word Press, Dreamweaver, Squarespace, Joomla, Wix and many more. This is a Square Space site you are on.

10. The major item I have to offer in web design/development/full stack or what ever is the current confusing term in web design is: good taste, good color, close interaction with you, and a desire to have your site succeed for you.

11 Changes are part of the process of web development. You should be afforded the time to decide what the best image to go where. I will put the image you tell me to and ask you to look at it and let me know what you want me to do. Keep it? Change it? Edit it? Good images make good web sites. 

12. Your site will need testing. A lot of testing to make sure everything looks correct and that all the links and navigation function properly. Be aware that this takes time but is a crucial part of the process.

 

13. When we have discussed your site and you’ve hired me please send me your images and content and I will make a ‘mock-up’ of your site. I will ask you for your feed back. In the process of web development there is a lot of back and forth about many many items: Like the font? The color? The color of the font? Do you need two columns or maybe three? Do you need anything embedded from any number of sources like You Tube or a form to process and collect information? Forms are great and amazing, if you need one. And so forth and so on. There are a lot of things that have to be thoughtfully considered and decided. I am very good with layout and colors and fonts.

I am here to create, with your input, a great web site that looks good and works in what ever manner you want.  Questions? Write or call me. I’m pretty chatty and am happy to share my thoughts, opinions and information with you.

George Cartwright