PUrpose

Who are you? What are you? What do you want to accomplish with your site? Do you want to sell something? Do you want to present your skills and abilities to obtain work?


Content

Whether it is text, video or music, you will need content, otherwise referred to as “assets,” that communicate who and what you are. It may sound simple, but if you want your website to be discovered on the vast landscape of the internet, there is an axiom: Be honest and tell your story as it really is. Choose a domain name that is easy to remember and relevant to your site, and populate it with content that reflects who you are. If you don’t have your own content I can help.


SEO

Search engine optimization encompasses being honest about what your site is. Search engines have a vested interest in directing their users to the proper places, and properly worded text will help them find your site. Keywords are important. If you have a site that sells cheese, then it behooves you to mention cheese in a natural way in the text on your site. This link to Search Engine Optimization on Wikipedia is informative.


Platform

Platform or interface simply refers to what is seen on a computer screen that is used to create your site. Common platforms are WordPress, Dreamweaver, Squarespace, Joomla, and Wix, to name a few.


Front of the House and Back of the House

I guarantee a tasteful, visually appealing consumer interface, and share a desire to have your site succeed for you. There are also items on your site that will not be visible to the visitor, but are critical to its proper operation. SEO, or search engine optimization, mentioned above, is one of these behind-the-scenes construction elements. In addition, all images need ‘alt’ tags, which tell visually impaired persons what the image is, via a screen reader. Yes, blind people use the internet!


Drafts, Revisions and Testing

Once hired, I’ll incorporate your images and content into a ‘mock-up’ of your site. The next phase is truly collaborative, during which you are encouraged to provide feedback. Changes are an integral part of the process of web development, and your input allows for a final result that is exactly what you want. Your site will also require testing to ensure that everything looks correct and that all links and navigation function properly. Be aware that this takes time, but is a crucial part of the process.


Analytics

Google Analytics can help you understand the web traffic to your site. For example, what pages did people visit and for how long? Google AdWords can draw traffic to your site with Google Ads. You pay a small fee ‘per click’ when someone clicks on your ad, and in return, you receive important data about the traffic to your site, which allows you to adjust the ads accordingly.


Rates

My hourly rate is $80/hour. There are many variables in developing a site, please consult with me about the parameters of your project, and I can give you an estimate of total cost.